9/5/2023 0 Comments Footlight dance store![]() In your opinion, is there a “must-have” item for any dancer or specific type of dancer?Įvery dancers needs to have that one pair of shoes that they can always trust, no matter what. A good fitter will know their own products, and they can even give you advice on what brands to try if their store doesn't carry the best shoe for you. A fitter with a lot of knowledge can usually help you choose the correct shoe and will make you try on shoes that you wouldn't normally think could work for you. Do you have any advice for finding the perfect pair of pointe shoes?įind a good fitter who really knows what they are talking about. Many dancers struggle to find pointe shoes that fit correctly and flatter their feet. Tap shoes and ballroom shoes are also very popular. Pointe shoes, ballet slippers, dance sneakers and jazz shoes. What are some of your best-selling products? They choose quality products that will last them longer. They want their products to be made from sustainable materials and in factories where workers are treated fairly. This shoe has taken 3 years of designing and testing to get it to where Enni wanted it to be, and it is being launched at the beginning of June 2021.Įnni Schorin of Footlight Danceshop in Helsinki, FinlandĪre there any new dancewear and/or accessory trends you’ve noticed lately?Finnish dancers are very aware of the quality and origin of the products they use. ![]() This shoe combines the amazing quality of Capezio pointe shoes with the design knowledge of a master pointe shoe fitter. She has taken all of her knowledge of pointe shoes and designed her own style of pointe shoe in collaboration with Capezio. We do fitting tours around Finland and the Baltic countries to make sure even the areas that do not have dancewear stores get the best products possible.Įnni is currently our most experienced pointe shoe fitter. We are also the most qualified pointe fitters in our region. ![]() We also constantly educate ourselves on what is happening in the dance and dancewear industries so that we can give our dancers the latest information. We constantly ask for feedback about our products and the needs of our dancers so that we can make sure we offer them the products they truly need. Our passion for dance and dancewear and our willingness to learn from our dancers. What sets your store apart from other dancewear retailers, and why? We have tested all of the brands out there, and since our policy is to only sell products we feel 100% confident in, we chose a long time ago to focus on these brands. We are the exclusive importers of these brands in Finland and the Baltic countries. We carry the full line of Capezio and Gaynor Minden products. What are some favorite brands that your store carries, and why? It is an honor to be trusted by the dancers in our community. The best feeling is knowing that our store and the service we provide has been an essential part of a dancer's journey into dance. What do you love most about providing dancewear to your community? As a mother/daughter team, we have different areas of expertise, and we feed off of each other's knowledge to provide even better service for our customers. As a close family, we take care of each other and make sure everyone in our family, including our employees, is doing well. What keeps you going and doing what you're doing as store owners? Taina Schorin-Keltto of Footlight Danceshop, Helsinki Finland Photo: Merja Forsman Enni has taught dance and danced professionally, but her passion was always in making sure other dancers could find the best possible products for themselves. T aina's daughter, Enni Schorin, who has danced all her life, started working at the store as a summer associate and quickly fell in love with the business. Since Taina had used Capezio products throughout her career and trusted them, it was clear that she would continue her relationship with Capezio. The word about the great quality products spread, so Taina and her husband decided to expand their business and open a store that would sell great quality dance products for all dancers around Finland. She was struggling to find good tap shoes in Finland, so she started importing Capezio tap shoes for her students and herself. Taina is a tap dance teacher who also started her own dance studio which has grown into one of the largest dance studios in Finland. What is your background, and what led you to start your business?įootlight is a family owned business, started by Taina Schorin-Keltto in 1993. Store Owners: Taina Schorin-Keltto and Enni Schorin
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